On track: Globe-Trotter x Aston Martin F1® Team

04 Mar 24


On-track-Globe-Trotter-x-Aston-Martin-F1-Team - GLOBE-TROTTER

As the dynamic Formula One 2024 season begins in Bahrain, Globe-Trotter unveils its latest collaboration with the Aston Martin Aramco Formula One® Team

The high-octane world of F1 is never dull, but 2024 is set to be one of the most exciting years in the sport to date. In the wake of the inaugural Las Vegas Grand Prix last November, the Formula One 2024 season kicks off in Bahrain on Saturday 2 March before traversing the world’s most glamorous locations across 24 races. All eyes will be on Lewis Hamilton and co as they try to put a stop to the Max Verstappen dominance of 2023. One team hoping to push its way to the front of the grid is Aston Martin Aramco Formula One® Team, the F1® division of the historic British marque.

‘There’s a lot to be excited about in F1 in 2024,’ agrees Jefferson Slack, Managing Director of Commercial and Marketing at the Aston Martin Aramco Formula One® Team. ‘We have a record-breaking 24 races on the calendar, which means more action for everyone to enjoy, but perhaps most importantly from a team perspective, we have consistency in our line-up and, after our best season to date in 2023, a strong starting point to hit the ground running.’

Aston Martin F1® team first dipped its toes into the world of Formula One® in the late 1950s but took a hiatus soon after. It wasn’t until 2021 that it made its triumphant return to the sport as the Aston Martin Aramco Formula One® Team. Veteran Spanish driver Fernando Alonso and Canadian racer Lance Stroll fly the flag for Aston Martin’s F1® team, and this year the pair will be behind the wheel of the recently unveiled AMR24, the first car to be designed and built at the company’s state-of-the-art AMR Technology Campus in Silverstone.

‘Our latest challenger has been refined over last year’s iteration in many different areas,’ Slack explains about the new car’s design. ‘The aero package has been refined, including the front wing and sidepods to improve airflow management around the floor and over the rear wing. Meanwhile, the suspension has also undergone structural changes to improve performance and, crucially, all of these upgrades work in conjunction with one another to get the maximum out of the package as a whole.’

To celebrate the track debut of the AMR24, Aston Martin Aramco and Globe-Trotter have unveiled their latest collaboration. The Globe-Trotter x Aston Martin F1® Team collection, released to coincide with the start of the season, follows a successful partnership and luggage collection in 2023. Globe-Trotter has collaborated with a number of the world’s most famous brands in the fields of entertainment, designer fashion and sport. In Aston Martin F1® team, the luxury luggage manufacturer has found natural synergy.

‘[Globe-Trotter and Aston Martin F1® team] are both iconic brands associated with style and luxury,’ agrees Slack. ‘They are hand-crafted in England and they are made up of the finest materials, making a partnership like this a natural fit.’ He goes on to describe the collaboration as a ‘no-brainer’ and that this year’s partnership will take things ‘to the next level’ with a ‘unique and original design, giving customers a real sense of connection to the AMR24 story’.

This time around, the inspiration behind the new Globe-Trotter collection – which includes a 4-Wheel Carry-On and Check-In case, Mini Attaché, Miniature Case and Luggage Tag – is the mesmerising sound of the new Aston Martin AMR24. This is expressed through a dynamic soundwave illustration, which is screen-printed directly onto the case in Aston Martin F1® team’s signature green.

‘The noise of an F1® car is an evocative thing,’ explains Slack. ‘It can conjure a variety of feelings depending on the person, but for many it represents competition; the rivalries that are part and parcel of professional sport and the unifying entertainment factor that goes with it. In the case of the AMR24, the roar of its distinctive engine note represents the latest chapter in the Aston Martin Formula One® Team’s journey. The 2024 season presents us with an opportunity to build on the success of last year and continue our quest towards the front of the grid.’

The Globe-Trotter x Aston Martin F1® Team collection is available from 28 February 2024 in-store and online. Prices start from £225.

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